Social connections with Alexa
Overview
As an exploratory project, I worked closely with UXR and product to determine what, if any, role Alexa could play in establishing rich social connections with topics and content that customers cared about.
My role
Sole UX designer working closely with user researcher and product owner
Approach
Dived deep on existing social paradigms and worked closely with research to establish a clear opportunity and perspective
Created multiple models to test with existing customers